THE SPECIFICS OF THE TRANSLATION OF TRADITIONAL VALUES IN MODERN DIGITAL INFORMATION DISCOURSE
Keywords:
traditional values, digital information discourse, transculture, personal identityAbstract
Cultural, ethnicity is “set” along with birth, the ability to speak the “native” language, the cultural environment in which it falls and which, in turn, “sets” the generally accepted standards of behavior and self-realization of the individual. Identity in the context of transculture is under intense pressure. At the same time, transcultural conflicts vividly demonstrate an example of social deviation, being a natural manifestation of the urgent contradictions in the sphere of culture, education and intercultural communication, they have a significant impact on the livelihoods and reproduction of social systems and political regimes themselves.
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